LIVING
WITH

LANDMINES

Project Overview

Project Overview

A collaborative effort between students and CISR, this project was meant to showcase student work, raise awareness of CISR, and offer users a chance to have an impact on a global issue.

CISR (Center for International Stabilization & Recovery) is a non-profit organization committed to understanding and overcoming global conflict. I worked with student journalists to transfer their content to a web medium. This case study documents my approach in solving this problem.

My Contributions
Content Strategy

Plan and design the layout of the website with regard to the feedback given from my group.

User Testing & Research

Review client's website and conduct user tests to confirm/disprove any assumptions previously made.

Visual Composition

Create visuals that contribute to the existing content and design of the final product.

Challenges

Preserve the Original Message

Publish the material written by student journalists to the web without skewing the original meaning.

Maintain a Central Theme

Avoid shifting the visual tone once the viewer realizes what the website is about

Inspire the User

Deliver the message in a manner that evokes empathy and/or action from the viewer.

My Goals

Use the web as a digital medium to present the facts prepared by the students and tell a story. In doing so I hope to evoke empathy from the user and broaden their perspective on the subject matter.

The Research

In order to better understand my target audience, I used a number research methods to answer the following questions:

What must this website achieve to be considered a success?

Who is the audience and what are their goals?

How does their behavior change the delivery of the final product?

Client Goals

CISR (Center for International Stabilization & Recovery) is a non-profit organization committed to understanding and overcoming global conflict.

Extensive effort goes into helping clear areas contaminated with landmines years after a conflict is over.
Inform and Raise Awareness

CISR partners with students and non profit organizations to publicize their mission and widen the viewer's perspective.

Give Voice to the Victoms

Giving victims an opportunity to be heard  gives them hope and a chance to rebuild their life.

Further Research & Development

In order to further fight global conflict and gain momentum, continuous research and development is performed. Working together and exploring new technology gives way to new opportunities

Promote & Further the Mission

It is because of sponsors and donations that CISR is able to keep changing lives. In order to keep active, they must reach their audience who is willing to give and share the same vision CISR does.

Target Audience & Online Behavior

To help identify useful audience segments, I mapped out behavior commonly seen on the web.
Digital Natives

Refers to individuals born after the widespread adoption of a digital technology and the culture brought about as a result.

Digital Immigrant

Individuals who grew up in a digital culture and migrate into the following culture

Behavior

Social media consumption, online patterns, and patience are some criteria I focused on when making a decision

What Does This Site Offer its Audience?

What Does it Offer the Audience?

Educational

CISR remains predominately informative as it aims to educate and widen the viewers perspective in order to bring about change.

Publicational

Three times a year, CISR partners with students and releases a report on the current state of conflict in the world

Promotional

In order to keep furthering their mission, CISR must promote itself and receive donations to continue this work

Analysis & Approach

Studying the insights gathered from my research, I decided to approach this project:

Using facts to provide a snapshot of the audiences current world

Utilizing visual story telling to invoke empathy from the user

Alternating visuals and statistics to maintain a balance.

The Power of Story Telling

Websites experience high bounce rates, and users online expect to see content that is captivating. It doesn't take long before they move to the next page. The "Hook, Meat, & Payoff" is an Audience Journey Map I used to present the content in order to decrease the bounce rate. 

A Provocative Introduction

The hero image acts as the hook meant to spark the viewer's interest. Left ambiguous, users are enticed to scroll down and find out more.

Engagement through Images

Photography is a powerful medium because it conveys a lot of information within seconds. More importantly, human faces elicit emotional engagement and help the audience empathize with the victims.

A Provocative Introduction

The hero image acts as the hook meant to spark the viewer's interest. Left ambiguous, users are enticed to scroll down and find out more.

Engagement through Images

Photography is a powerful medium because it conveys a lot of information within seconds. More importantly, human faces elicit emotional engagement and help the audience empathize with the victims.

Understanding the Reality

A timeline creates a narrated experience where you walk the user through a story. It allows information to be delivered in a structured order and lets the user follow along. While the audience is guided down this path, abstract images are used to challenge user's perspective.

Remember and Reinforce

Number heavy information may go over a user's head without a constant reminder through imagery.

Visual Contrast

Visual Contrast

When viewers least expect it, I try to create visual conflict by using the browser like a canvas. They don't expect to see something so violent on a browser they use everyday.

When viewers least expect it, I try to create visual conflict by using the browser like a canvas. They don't expect to see something so violent on a browser they use everyday.

Introduce the Solution

Propose a solution and demonstrate how it can fix the problem. Remember to invite the user to participate with a call to action, clarify what type of reward awaits them, and how it can change their currently reality.

Introduce the Solution

Propose a solution and demonstrate how it can fix the problem. Remember to invite the user to participate with a call to action, clarify what type of reward awaits them, and how it can change their currently reality.

The Drone Project

The JMU drone program split 42 hand selected students into six groups that would address six global problems. Two of these groups worked with the Center for International Stabilization and Recovery (CISR) to see how drones can be used to both detect and detonate landmines.

The Drone Project

The JMU drone program split 42 hand selected students into six groups that would address six global problems. Two of these groups worked with the Center for International Stabilization and Recovery (CISR) to see how drones can be used to both detect and detonate landmines.
Define the Problem

Students had to identify obstacles that could potentially be solved with drones, and reduce human casualties.

Offer a Solution

Groups focused on tackling different aspects of the bigger problem in order to provide a complete solution.

Promote Innovation

Groups created innovative designs and solutions that would accomplish their goal.

Present the Findings

At the end of the semester, the groups showcased their work at an exhibition for the community.

Design

Moving out of the research phase and into high fidelity, I found myself driven to communicate:

Victims suffer injury and death as a result of conflict that has ended long ago

How this problem relates to us and why even though we're worlds apart

Demonstrate the strength that comes from collaboration.

Colors

Final Screenshots

Final Screenshots

Get In Touch!

I am currently looking for new opportunities! If you have any inquiries, suggestions, or anything else. It's easy to reach me. Thank you!

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