4M Ecosystems in an online management platform that helps consumers connect and discover new resources. Initially designed to be a capstone project, it offers students a chance to work with a client and solve a real world business need.
Our client Rick, the owner of 4M Ecosystems comes from a background of business and finance. He recognized that capturing the essence of a startup ecosystem is necessary to reach its full potential. This case study documents my approach in solving this problem.
Generate ideas, define a process, and understand the problem at hand and how it needs to be solved.
Identify project goals and restraints, firmographics, personas, and conduct user research, and product requirements.
Concept design, wireframes, interface design, as well as brand identity .
Targeting too many audience segments risks confusing what product is being offered.
Design a system which adapts to its user while able to sustain the data it compiles.
Simplify the process of capturing, storing, and sharing data within an ecosystem
Outline how users interact within an ecosystem and how they benefit from it.
Who make up the current user base? Which market audience are we to target
Understand how our client views success and how it can be measured.
What does the product consists of and a reason for the redesign?
Our platform should encourage users to form networks outside of 4M Ecosystem's data base.
Admins should be able to create roles for users in their ecosystem and assign them accordingly.
With sensitive information flowing through the database, security is to be implemented early on.
User settings should be easy to customize to fit the needs of the consumer and/or organization
Without information provided of the user base I was working with, it became challenging to find a starting point.
A set number of meetings was assigned for us to interview the stakeholders. We were limited afterwards.
Each stakeholder measured success differently. One valued functionality while the other gave priority to user experience.
What's necessary for ecosystems to remain healthy?
What determines it's characteristics?
How a each user benefit when a part of an ecosystem?
With large text and clear call to action, a user is left with no room for confusion. They understand what role they play, and how to get there.
By flexing their muscles, AngelList demonstrates a giant network and the companies that partner with them.
While this is a logo you don't see everyday, it takes one time for you to see it and you remember the brand.
Users are likely to land on pages other than the home page, which makes it important to show where they are located on your website.
The concept of an Ecosystem isn't familiar to everyone. With thoughtful visual design, 4M can clearly define what it is and viewers will associate a term they learned with your brand.
The current web is picking up speed as more and more people find access to high internet speed. Ensure to use videos when explaining product functionality. It takes less effort to watch a video than read a paragraph.
Create a clear distinction between enterprise vs client solutions. To decrease levels of confusion, create a seperate website for enterprise solutions.
Summarize the different categories that make up ecosystems and invite users to learn more with the click of a button.
With each component make sure to differentiate them in order to avoid them mixing up roles. An organization/individual can be multiple components, which is visually separated once logged in and verified.
In the world of startups, relevant information can be the difference between a major gains or loss. The platform must consistently search for errors and cross check it for quality.
It’s easy for information to become overwhelming and meaningless. To prevent this, 4M Ecosystem's platform will sustain itself and organize data based predefined characteristics
With the use of machine learning, it is now possible for computers to make predictions and discover patterns humans can’t normally recognize.
A responsive design that can maintain the same value it would in desktop view
Modern designs patterns that are consistent with current design trends.
Color code sections that relate to one another to help users identify what they are searching
The right hand side will always indicate who you are logged in under. Changes made under original accounts reflect on any connected accounts.
The search bar always remains in view to be accessible. Trending stories automatically pop up under recommendations as well.
If an individual performs multiple roles, they can toggle between them using the tottle below.
An example of what an investor would see is a chart which maps different social activity surrounding a campaign or venture